Improving your brand awareness with vehicle wraps.
The internet and social media are strong factors to enhancing your brand but how do you improve your brand when you are not big enough to warrant top page results from Google searches? Get more impressions! Impressions represent how many times your brand was seen, and a good rule of thumb is that brand recognition starts at seven impressions.
While there are many factors to the success of a marketing program based on impressions, the key considerations are reach and frequency. How many people can you reach and how many times can you touch each person with your message.
Vehicle branding, vehicle wraps, or Mobile Billboards show a significant value proposition for small to large businesses, especially when their fleet vehicles travel in their primary market areas.
Want some numbers, how about these:
According to ARD Ventures “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions”.
AAA Foundation research shows American’s spend an additional 20 minutes driving each week compared to 2014.
An Arbitron National In-Car Study found that a significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertising is vital to impact shopping and purchasing on the way home from work
The data shows that vehicle branding, when done correctly, is successful. The team at Innovative Sign Systems have a system to ensure that your vehicle has the correct wrap for your needs, so you can get as many impressions as possible.
Contact Innovative Sign Systems today for a free consultation to get the most out of your vehicle wrap.