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2420 Grand Ave, Suite B-1
Vista, California 92081

About Us

Tips to Keep in Mind When Designing Your Brand's Logo

Tips to Keep in Mind When Designing Your Brand's Logo

It’s no secret that designing the perfect logo can be tricky. A well-crafted logo has the ability to create a relationship between your brand and your audience. Conversely, a poorly designed logo will fail to convey your business message and can end up harming your brand. 

Your logo appears on just about every branded piece you produce. You want it to become recognizable in the eyes of both current and potential consumers. In order to help you do so, we’ve come up with some tips to help you in designing your brand’s logo.

1. Know your brand.
Before you can start designing your logo, you need to have a firm grasp on what your brand, business and market are all about. What do you want your brand to be in the future? You should also be keeping your target market in mind. What kind of design would appeal to the people you want to reach? Answering these questions will help you find a place to start in the design process.

2. Make sure it represents your organization.
Your logo should reflect the nature of your business. The colors and imagery you choose should help people associate your logo with your brand and what it does. When these aspects align, they will form a brand identity.

3. Use colors strategically.
Different colors are known to represent different meanings. For example, if you decide your brand is aggressive and passionate, you might consider choosing red as your logo’s main color. If you want your brand to represent intelligence and loyalty, blue would be a good choice for your logo. If you’re interested in learning more about the science behind colors, do a quick internet search. You’ll be sure to find great information.

4. Choose fonts carefully.
Just like colors, the font or fonts you choose for your logo should speak to your brand’s personality. Consider Apple as an example. The tech giant is known for its simple, sleek products, and its typography reflects that. Choosing a font that doesn’t represent what your brand stands for can confuse potential consumers. If possible, create your own font specifically for your logo, like Coca-Cola’s widely recognized script. 

5. Keep it simple.
Too many colors or fonts can confuse and turn off potential consumers. When designing your brand’s logo, be sure to keep the shape and style simple, with no more than two colors, fonts or elements. Think about some famous logos like the Nike swoosh or the Target bullseye. Simplicity is key. 

Designing your brand’s logo is a daunting task, but don’t fret. These tips will help you stay focused to create a logo that your business and your consumers will love.

Our Partners

  • 3M
    3M

    We choose to use 3M materials because 3M is committed to actively contributing to sustainable development through environmental protection, social responsibility and economic progress.

  • Avery Dennison
    Avery Dennison

    We use Avery Dennison products because their pursuit of their vision has compelled them to align their businesses into a focused, customer-driven company that specializes in materials science. Avery Dennison's in-depth pool of expertise and global scale enable them to deliver insights, innovative products and intelligent solutions to customers all over the world.

  • ORAFOL
    ORAFOL

    We use ORAFOL because ORAFOL Americas Inc., Graphic Products Division, manufactures premium vinyl graphic films, digital media, laminating films, and reflective products used in the signage, graphics, digital printing, screen printing, and traffic and safety applications.

  • Roland
    Roland

    We use Roland wide-format printers, because of their dedicated to innovative and high-quality products. The perfect synergy to produce your brand.

  • We are a proud member of the Vista Chamber of Commerce. It’s mission is to facilitate activities, strategic partnerships, promotional and educational opportunities to benefit member businesses and remove barriers to successful business enterprises.

  • Members in good standing of the worldwide Sign Biz Network enabling us to launch your coast to coast or global campaigns.

  • Gemini
    Gemini

    Authorized Gemini Reseller