Vehicle wraps are a great way to get quick and consistent brand recognition for your business. Your brand or style is the first thing that sets you apart from your competition. While you will certainly back up your products and services with the absolute best customer service and quality of products, you first need to…
A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer…
If you take a look at the endless stream of people passing your office, specifically your office windows you will quickly realize that there are opportunities to extend your advertising. From showing your current promotions to sprucing up the exterior decor, the possibilities of window graphics for your business are practically endless. Make your office…
Flat Cut Out (FCO) is creating a shape by cutting out from, especially flat substrates. FCO letters are the mainstay of the architecture sign industry. Letters for signs are cut from many substrates like aluminum, stainless steel, bronze, acrylic, polycarbonate, Di-Bond, Lexan, Aluminum Composite Material (ACM), and others. FCO shapes are crafted into lit and…
A kiss or contour: Cuts around the sticker but not the liner paper. If you ordered a circle decal, it would come on a square liner sheet that is easily peeled off for application. A die-cut Cuts around the sticker and the liner paper at the same time. This is much like how a cookie…