A color gamut is the range of colors the human eye can see. But how does that affect signs and graphics? The media that we use to represent our ideas and messages impact the available colors that are possible to produce. So color gamut refers to the range of color that is visible to the human eye, but also what is producible by the device in question.
Take your computer screen or mobile device, they have a range of colors that they can produce that are different from each other and vastly different from say print media or for that matter common household paint.
So how does that affect your prints and for that matter your signs?
When artists produce artwork and graphics on their computer monitor, they generally use a light-based gamut rather then a pigment-based gamut and even the monitor may be different from yours and if you put them side by side, you will see a difference. The monitor has a larger range of colors it can display than that of a printer.
Monitor differences are mostly because of a generic “good enough” approach that is used by most computers. This is where the use of a standardarized gamut comes in to play.
The most common standard in use today is the Adobe RGB (1998) color gamut. To get your monitor to display as close as possible to the standard, calibration devices like the ColorMunki are used to test against the standard and make adjustments to bring your monitor into the specification.
When taking your artwork to print, not only are you changing the media, from light to ink or even plastics, the color gamut becomes much smaller and the vibrant look suffers greatly if the conversion to a CMYK printer gamut is not done properly. If most vivid colors that are attention getting are important to you, then call the experts at Innovation Sign Systems for a free consultation, they have the knowhow to get the best representation of your artwork on your sign or banner.