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Why Building Signs are Important for Attracting New Customers

From exterior building signs to interior wayfinding signs, building signs play a crucial role in enhancing the overall look and feel of a building and in attracting new customers. Building signs come in different forms, styles, and sizes, serving both a functional and decorative purpose. In this blog post, we will explore why building signs are essential for any business. We will also look into how building signs increase brand awareness, improve customer satisfaction, and provide excellent wayfinding. Whether you’re a property manager, designer, or marketing team member, you’ll find valuable insights into why building signs are a must-have for any business.

Building Signage Enhance Brand Awareness

Building signs are an excellent way to promote your brand and make it easily recognizable. With well-designed exterior and interior signs, you can significantly increase your brand’s visibility and differentiate it from competitors. A creative and attractive building sign can capture the attention of passersby and potential customers, making your business more memorable. When customers recognize your building sign, they are more likely to remember your brand, increasing brand awareness and trust.

Building Signage Improve Customer Satisfaction

Using building signs can offer a better customer experience by providing a seamless and easy-to-navigate pathway. Having clear wayfinding signs throughout the building ensures customers feel comfortable with their surroundings and can easily find what they’re looking for. A well-placed building sign can also help customers locate essential amenities such as restrooms, elevators, and exits. When customers feel comfortable and confident in the environment, they are more likely to return.

Building Signage Provide Excellent Wayfinding

Building signs play a critical role in providing direct information and wayfinding. Wayfinding signs are necessary for directing visitors to different parts of the building, including offices or functions they came to attend. For instance, directional signs that lead to a conference room might be easier to navigate when put onto a building sign rather than several individual directional signs. This type of guidance can help people find their way, making businesses more organized and efficient.

Building Signage Attract New Customers

Attractive, noticeable, and brand-focused building signs make a strong first impression on visitors and passersby. By making your brand easy to identify to everyone in the surrounding area, you can quickly pull-in potential customers. Besides, recent studies have shown that unique and attractive building signs increase in-store traffic by 30%. A well-crafted and illuminated building sign can be the difference between a customer visiting your business or ending up in a competitor’s.

Cost-Effective Marketing Strategy

Building signs are a smart investment that many businesses overlook. Unlike other traditional and advertising methods, building signs are a one-time investment that pays off in the long run. When correctly implemented, building signs serve as a marketing strategy that works 24 hours a day, seven days a week. Building signs not only attract foot traffic but also provide a constant branding opportunity that can generate leads, even during after-hours. According to the Sign Research Foundation 60% of businesses reported average sales increases of 10% or more by adding or updating their signs.


Building signs are an essential asset for any business, improving brand visibility, wayfinding, and attracting new customers. For marketing purposes, businesses should take advantage of the powerful channel that building signs present. Building signage is a cost-effective investment with infinite opportunities to align your brand with the best possible image. In today’s competitive market, having a well-designed building sign is non-negotiable. By implementing proper building signs, businesses can attract more customers, increase revenue, and differentiate their brand.

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