Giving a Sign a New Life with Sign Services – The Value it Brings to Customers
Signs play a vital role in promoting a business, especially when you want people to find your location. Whether it is a storefront, office building, or an industrial park, a sign is often the first impression your customers have of your business. But what happens when the sign is no longer serving its purpose? In this blog, we’ll explore the benefits of bringing a sign back to life with sign service after years of being dead and how it can add value to your business.
At one of our recent projects, Innovative Sign Systems refurbished the lighting on a monument sign and added a beautiful custom business sign that was a illuminated channel letter set specific for this local business. The sign had been dead for as long as any of the employees could remember. Surprisingly, even some of the existing employees who had lived in the area for years, or even decades, did not know that the location existed until they started working there. This is a prime example of how a dead sign can impact the visibility of a business.
There are several reasons why bringing a sign back to life can add value to your business. One reason is that it increases visibility and awareness. Research by the Sign Research Foundation shows that 54% of consumers have issues with signs that are too small or confusing. By refurbishing an old or dead sign, you can enhance its legibility, readability, and overall attractiveness. This can help increase foot traffic to your business, as more people will be able to easily identify your location.
Another benefit of reviving a sign is that it is more affordable than investing in a brand new one. Depending on the condition of the existing sign, refurbishing it may be a more cost-effective solution. Typically, the electrical components of a sign are the most expensive to replace. Refurbishing the electrical wiring and lighting can bring the sign back to life and can be done at a fraction of the cost of purchasing a new sign from scratch.
Refurbishing a sign can also help you update its look and feel, without going through the hassle of changing the entire sign. Let’s say you’re rebranding your business, and you want to update your logo and color scheme. Instead of replacing the entire sign, you can simply update the graphics on the illuminated channel letters. This will give your sign a fresh look and separate it from the competition.
A revived sign can also help your business stand out in a crowded marketplace. Let’s face it, there are a lot of businesses vying for consumers’ attention. By reviving your sign, you can create a unique and memorable experience for your customers. Whether it’s through the use of LED lighting or illuminated channel letters, a revamped sign can help you stand out from the rest.
In conclusion, bringing a sign back to life can be a powerful tool to attract new customers and maintain the loyalty of existing ones. Not only can it enhance the visibility and awareness of your business, it can also be a more cost-effective way to update its look and feel. Reviving a sign can be particularly helpful if you’re in a highly competitive market or if you’re trying to increase foot traffic to your location. So, if you have a dead or old sign, consider refurbishing it to give it new life!